Amazon announced Amazon Music Unlimited, an on-demand streaming music service with a library of “tens of millions of songs.” The service costs $7.99/month (or $79/year) for Prime members and $9.99/month for non-Prime members. The company is also launching an “Echo plan” for $3.99/month, with music available on a single Echo device. This compares to $10/month for competitor plans, including Spotify and Apple Music. We note that this is separate from Amazon’s existing Prime Music offering, an ad-free streaming service which is included in a Prime membership, but includes only 2mn songs. Amazon’s new offering adds to the already intense competition in the streaming music space.
Amazon Music Unlimited will be appealing to current Prime subscribers as the offering is comparable to other streaming options,
