In-line with the rest of the industry (include new entrants) Vodafone started fine tuning their pre-paid mobile plans by increasing tariffs / reducing the number of days / reduce talk-time benefits etc so that the the net realizations per minute goes up. This can be easily done by their Anayltics team looking at the tarffic patterns and the plans subscribed. Our statistics team tracking Telecom Tariffs in India has released the data on Vodafone Tariff hikes in August / September 2013. The following chart shows the hikes represented by circle name, old tariff followed by new tariff, the change and the impact
- Andhra Pradesh local pack of Rs29, validity 28 days, first 60 sec will be charged @ Rs0.02/sec & thereafter local calls to own network @ Rs0.20/min local pack of Rs29, validity 28 days, first 120 sec will be charged @ Rs0.02/sec & thereafter local calls to own network @ Rs0.20/min New pack charges a higher rate