FabFurnish is the first Large Scale online Furniture & Home Decor retailer in India. The overall furniture market in India is over US$20bn and growing 15-20% p.a. as per FabFurnish. More than 95% of the market is unorganized, and within organized market, large retailers are limited and have presence mostly in top 10 cities. Given high rental costs, prices in offline stores (for large retailers) are also very high, creating opportunity for the online model to disrupt existing traditional distribution channels.
Online & Offline Business Model
FabFurnish follwos a hybrid Online & Offline Model known as Omni Channel Retailing.. It has 4 offline showrooms (mostly in tier 1 cities) through franchisees. This is primarily meant to draw attention and get more visitors and convert them into
