3G News / Data

RCom – Sending Mixed Signals

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RCOM’s strategy to pull back free minutes has impacted growth in traffic volume, but we believe this should improve going ahead. Its wireless revenue was up 2% q-q, driven by a 2% q-q increase in minutes. In comparison, Airtel and IDEA saw 5-8% q-q
minutes growth. Some 65% of the revenue mix is from GSM and mobile data, where growth is healthy, and RCOM believes it has stemmed the decline in its CDMA business. It is in the process of converting its CDMA network to data network to support higher levels of data usage.

RCOM added 2.4bn minutes in the quarter, implying 2% q-q growth. In contrast, Airtel and IDEA added 11-12bn minutes, hence recorded growth of 5-8% q-q. RPM remained flat for all the three players, although RCOM’s absolute number of 44p was ahead of Airtel’s and IDEA’s 41-42p.

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Idea Cellular 2G Mobile Voice Tariff Hike in April-2013

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Idea-CellularIndia’s Most efficient on Cost Plain Vanilla Wireless Operator Idea Cellular was not too far behind market leaders – Airtel and Vodafone in Hiking Tariffs. The Trio Combined control over 2/3rd of the Indian Cellular Revenues. Here is a list of circles where Idea Cellular hiked its Tariff to increase ts RPM without negatively affecting the overall MoU or Traffic pattern. Idea infact managed to increase Revenues in several circles despite undertaking the hike.

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Mobile Maps App Grow Faster – Solid Potential for Monetization

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With the rapid adoption of smart phones, mobile map applications have become increasingly ubiquitous, and have quickly evolved from a simple utility app into a potential platform for mobile advertising and e-commerce.

The number of mobile map users has seen explosive growth in the past few years as: 1) maps have effectively grown to be a necessity for many mobile Internet users, and 2) most map apps are free of charge. According to iResearch’s latest report, the user base of mobile maps and navigation services increased 62.2%.

Market participants are experimenting with two potential business models around mobile map apps, i.e. mobile ads and e-commerce. Mobile map’s natural embrace of location awareness allows consumers to

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RCom raises price of its tariff vouchers significantly

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Reliance Communications has hiked prices of some of its special tariff vouchers (STV) significantly (over 20%). For example, a STV of Rs46 is now offering 140minutes of on-net minutes vs. 200minutes earlier. This is the second major tariff hike by RCom in the last 6 months. Earlier, in Sep’12 RCom increased the base tariff of … Read more

Airtel Introduces Video Downloads at just Rs 1

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India’s Leading Wireless Operator Airtel has introduced Video Downloads for its customers at just Rs 1. How can this happen ? To access Airtel’s all new Re 1/- video downloads library Option 1: Call toll-free IVR 52010, you will receive a WAP link of Re 1 Video Store in your SMS inbox. Upon clicking on … Read more

Vodafone 2G Mobile Voice Tariff Hike in April

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Vodafone IndiaLed by Airtel each and every Cellular Service Provider in India resorted to Tariff Hike by raising tariffs or reducing the benefits of STV or Pre-Paid Packs. Vodafone also did Tariff hikes selectively with its own Analytics stratgey preserving Traffic Minutes and yet trying to improve the realizations. Here is a list of Voice Call Tariff hikes by Vodafone in April 2013 in India.

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When will Airtel, Vodafone, Idea introduce Share Everything Plan like Verizon ?

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Verizon Wireless in the US has introduced a Master Plan for Data services – Share Everything. How does the plan work? The “Share Everything” plans are structured around shared data and multi-device access. Customers choose a shared data allowance and then pay a monthly fee per device to access that data. The plans seem to strike a reasonable balance between stimulating demand and maintaining prices while limiting exposure to pressure on voice and text usage. Customers choose a shared data allowance and then pay a monthly fee per device to access that data.

Verizon’s “Share Everything” plans have been very successful and contributed to a reacceleration in mobile service revenue … this is in combination with maintaining the strongest mobile network in the US and the most advanced 4G roll-out in the US.

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