Facebook’s Advertising & Video Platform – The RoadMap

Facebook Videos AdvertisingFacebook appears to continue to have strong momentum in its core business, has significant new opportunities in areas like video and payments, is beginning to commercialize other apps.

Facebook made several important announcements related to its Video initiatives, including i) it is upping the maximum video upload file size to 1.5G, which is enough to support video as long as 45 minutes (i.e., its first foray into longer form video content); ii) it is rolling out an embedded video player for third-party apps and sites, which increases the reach of videos off-network, provides new solutions to publishers/apps, and represents a new competitor to YouTube; iii) announced the availability of spherical videos on the News Feed; and iv) suggested that pre- and/or post-roll ads in videos could soon be available.

Facebook highlighted three key data points of its Video Platform: 1) 3bn videos per day, of which a low percentage are (more…)

How New Google PLA Adding to Google’s Bottomline ?

Product Listing Ads (PLAs) are Google’s search ads that include richer product information, such as an image of the product, price and merchant info, without requiring additional text or keywords. When users search for an item, Google will automatically show the most relevant products along with the image, price, and product name. These PLAs now form the backbone of a user’s Google Shopping experience.

The Following Picture Shows Google’s New PLA laid out on the search result page which is contributing to Google’s Bottom line heavily, even in the Mobile Ads Format. (more…)

Facebook Expected to Report Mobile Ad Revenue at 30% of Total Revenues

Facebook Mobile Revenues RisingWith many Ad Networks reporting Facebook mobile came in at 35% of client spend in the quarter and a few even seeing 40%, we see potential upside risk to both our mobile estimate and consensus. Our contacts again reported meaningful sequential growth in spend with Facebook, with performance of the entire Facebook platform beginning to rival that of search for some of our contacts’ clients. Analysts expect mobile ad revenue of $425mn, up 13% qoq and representing 30% of total ad revenue for 2Q13, similar to last quarter. For the desktop business (which consists of news feed ads as well as right hand rail), we expect revenues of $994mn, up 14% qoq and up 1% yoy

For many, App Install ads were a key driver of mobile performance, with (more…)

Facebook gets Desperate about Ads Insertion

Social Networking Major, Facebook Inc has got too separate in inserting Ads rather than innovative use of User Generated Content and monetizing the same [I’m not going to reveal my ideas to Facebook for Free :-)]

In the picture shown below, earlier you would see ads only on the right side of the screen layout. Now, it has started pushing Ads on to your Walls probably to boost the sagging bottom-line without any innovative product coming from its over hyped and over-paid engineers.