Facebook’s Advertising & Video Platform – The RoadMap

Facebook Videos AdvertisingFacebook appears to continue to have strong momentum in its core business, has significant new opportunities in areas like video and payments, is beginning to commercialize other apps.

Facebook made several important announcements related to its Video initiatives, including i) it is upping the maximum video upload file size to 1.5G, which is enough to support video as long as 45 minutes (i.e., its first foray into longer form video content); ii) it is rolling out an embedded video player for third-party apps and sites, which increases the reach of videos off-network, provides new solutions to publishers/apps, and represents a new competitor to YouTube; iii) announced the availability of spherical videos on the News Feed; and iv) suggested that pre- and/or post-roll ads in videos could soon be available.

Facebook highlighted three key data points of its Video Platform: 1) 3bn videos per day, of which a low percentage are

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How New Google PLA Adding to Google’s Bottomline ?

Product Listing Ads (PLAs) are Google’s search ads that include richer product information, such as an image of the product, price and merchant info, without requiring additional text or keywords. When users search for an item, Google will automatically show the most relevant products along with the image, price, and product name. These PLAs now form the backbone of a user’s Google Shopping experience.

The Following Picture Shows Google’s New PLA laid out on the search result page which is contributing to Google’s Bottom line heavily, even in the Mobile Ads Format.

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