Pharmeasy is an online pharmacy player that delivers medicines in >1000 cities in India. It was founded in 2015 and now generates revenues of ~Rs550mn p.m. Its business model has been evolving since inception; now has an in-house distribution setup (warehouses in 8 cities) vs plain retail aggregation at the outset. The company also has a team of 900 delivery. The company offers discounts on medicines (usually 20% on MRP) and is in cash-burn mode.
The order mix is skewed towards chronic, at ~70% of sales. Higher share of chronic offers Pharmeasy the opportunity to push a subscription based proposition to customers. This ensures lower churn (through higher repeat orders) and better visibility of