Mobile Social Platforms – Instagram & WhatsApp to be Monetized by Facebook

Instagram-whatsapp-monetizationInstagram and WhatsApp’s large user base and high engagement levels suggest a large revenue potential for Facebook (FB).

Instagram is a mobile online photo sharing, video-sharing social network service that allows users to take photos and videos and share them on its platform. Given growing use of photo sharing, we see Instagram as a well-positioned as a social and mobile platform play, and a nice compliment to the Facebook audience given a younger demographic profile of the site.

Instagram has exceeded with 300mn MAUs expectations. Site activity is impressive with 70mn photos shared per day and 2.5bn daily likes. Globally, users spend over 20 minutes per day on Instagram, which sets the foundation for material advertising dollars. We see a $4bn+ revenue opportunity and potential valuation range for Instagram at $30bn – $37bn based on user and potential revenue comparisons to

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What is SingTel’s Group Digital Life About ?

Singtel Digital Life - Core BusinessAsia Pacific Telecommunications giant which grew its business by investing substantial amount in companies like Airtel, Optus etc announced a new organization structure in March 2012 across product groups, rather than geographies, and also created a new business under Mr Allen Lew called Group Digital L!fe (GDL). Digital Life is one of the core Businesses Group.

This isn’t a well understood business and there is generally a broader skepticism. Consumers now look to their mobile devices for immersive content, entertainment and commerce. Group Digital L!fe is

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Why Companies Must Invest in Social Media ?

The growing presence of the social media offers a strong business opportunity to many companies in the West to invest time and capital in this medium. Over the past one year, most of the Fortune-1000 companies dedicated personnel at the senior management level primarily to look at social media. Companies are actively listening to their customers and responding to them in the shortest possible time, which is enhancing customer loyalty and experience.

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