Non innovators in the Business are giving Apple run for its money in Mobile Payment by Lobbying. Apple Pay’s impact on the payments world in the US and internationally has been felt in the Silicon valley where PayPal was separated from Ebay and in Emerging Markets where are we likely to see m-Pesa -like disruptions.
Apple’s mobile wallet Apple Pay is one of the 200+ digital wallets in the market. Most mobile wallets ventures have been unsuccessful because consumers and merchants are conservative in payment behavior. Apple Pay is likely to more successful than rival digital wallets as it (1) has a critical mass of partners across the payment value chain, including card networks, issuers, processors and merchants, (2) critical mass of US smart phone market (c40%), and (3) they should be