Reliance Jio – 72 Million Subscribers – Captures 55% of 4G LTE Market

Jio’s announcement of 72 mn Prime membership sign-ups were above our expected 35 Mn. The bigger surprise, however, was Jio’s decision to extend free services by another three months despite now having 72 mn subs who paid `99 one-time charge to express their willingness to pay for Jio’s services from April 1, 2017. Assuming around Rs 250 as likely ARPU from these 72 mn subs, Jio has essentially decided to leave nearly USD800 mn ( RS 54 bn) in revenues on the table.

Jio’s free service offerings, since Sep 2016, get another 3-month extension with a slight twist. The fresh three months’ worth of complimentary (more…)

20% Jio Subscribers Opt for Prime Membership

Reliance Jio Infocomm has enrolled customers on its Jio Prime scheme which requires them to do a one-time recharge of Rs99. Jio Prime allow consumers to opt for one of the following subscription plans (validity is 28 days) after 1 April 2017: (a) Rs149, which offers unlimited voice calls and 2GB of data, and (b) Rs303, which offers unlimited voice and 1GB of data per day and higher price points with more data allowance.

Jio’s two channels have been aggressively promoted: (a) offline, through channels such as retail, specialised sales staff equipped with (more…)

Jio Snatches MarketShare of Youth from Airtel

Mukesh Ambani’s Jio is the main catalyst and the lead operator for the Mobile Data revolution in India. Telecom Analysts conducted a survey of 1000 Indian smartphone users was launched into the market shortly after Jio announced the Rs 303 pricing for Jio prime customers.

43% of the participants in the survey have a Jio SIM, and 25% of the total participants claim this is their primary SIM – in other words 58% of the Jio users are using Jio as their primary operator already (the remainder using it as a secondary SIM). This gives Jio a surprising second place position in term of primary SIM share in the market, second only to Airtel with 29% and above Vodafone and Idea with 19% and 9% respectively.

Jio users tend to be younger, skewing highly (more…)

Jio to Offer – Home Entertainment, Security / Automation, Connected Car Solutions

Reliance Jio demonstrated its offerings across various ecosystems, such home, automations, payment solutions, entertainment, gaming, education, connected cars etc.

Jio Connected Car Solution
The connect car platform will help automobiles to become Wi-Fi-enabled with the help of Jio hardware. It will also help in providing users with information about car location, switching on the air-conditioner before entering a car and enhance user safety by sending panic alerts and warnings about handling issues, such as, braking hard, driving at high speeds at lower gear, etc.

Jio Home Entertainment / Security / Automation Solution
Jio demonstrated home automation, IoT and (more…)

How Reliance Jio became World’s Largest 4G LTE Mobile Broadband Carrier ?

Reliance Jio started by offering free services as it wanted to test its network capacity. Jio also wanted to eliminate the fear of using data created by Airtel, Vodafone and Idea amongst Indian consumers, who were not using data due to high costs.

How Jio Built Network Capacity for 4G LTE all IP Network ?
Team Jio explained that one needs to keep in mind that it is not just spectrum multiplied by towers. Capacity is also about SINR (Signal to interference and noise ratio) multiplied by backhaul. Jio has 60% optical fibre backhaul Vs mere OFC backhaul 20% for Airtel and others. It also has 3-4 years head start on fibre, since it is difficult and expensive to lay fibre. Interference is controlled by single sector cells, signal ensured device support, and real time analytics. Even after matching plans, competition is yet to see a massive increase in consumption, owing to poor SINR. Jio already has a real-time automated network tuning and depends less on (more…)

Reliance Jio 4G Subscriber Base Touches 40 Mn, Positioning as Digital Service Provider

jio-digital-service-providerThe Executive management (including marketing and strategy heads) met with Analysts and discussed current on ground situation, near term execution strategy, strategic vision and market positioning over a 2-4 year horizon. Mukesh Ambani while he outlined his vision & road map suggested that Jio be positioned as Digital Service Provider and not as Wireless Operator.

Jio Subscriber growth has slowed; Welcome Offer could be extended. Jio’s Current subscriber base is round 40 Million [Chasing a Target of 100 Mn] If Jio is unable to achieve this target, there is high probability of extension of the Welcome Offer beyond Dec-16. However, there has not been any official internal communication regarding this. We note that back-end IT issues, poor consumer service and weak distribution network are (more…)

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