Reliance Jio – 72 Million Subscribers – Captures 55% of 4G LTE Market

Jio’s announcement of 72 mn Prime membership sign-ups were above our expected 35 Mn. The bigger surprise, however, was Jio’s decision to extend free services by another three months despite now having 72 mn subs who paid `99 one-time charge to express their willingness to pay for Jio’s services from April 1, 2017. Assuming around Rs 250 as likely ARPU from these 72 mn subs, Jio has essentially decided to leave nearly USD800 mn ( RS 54 bn) in revenues on the table.

Jio’s free service offerings, since Sep 2016, get another 3-month extension with a slight twist. The fresh three months’ worth of complimentary (more…)

20% Jio Subscribers Opt for Prime Membership

Reliance Jio Infocomm has enrolled customers on its Jio Prime scheme which requires them to do a one-time recharge of Rs99. Jio Prime allow consumers to opt for one of the following subscription plans (validity is 28 days) after 1 April 2017: (a) Rs149, which offers unlimited voice calls and 2GB of data, and (b) Rs303, which offers unlimited voice and 1GB of data per day and higher price points with more data allowance.

Jio’s two channels have been aggressively promoted: (a) offline, through channels such as retail, specialised sales staff equipped with (more…)

Jio Snatches MarketShare of Youth from Airtel

Mukesh Ambani’s Jio is the main catalyst and the lead operator for the Mobile Data revolution in India. Telecom Analysts conducted a survey of 1000 Indian smartphone users was launched into the market shortly after Jio announced the Rs 303 pricing for Jio prime customers.

43% of the participants in the survey have a Jio SIM, and 25% of the total participants claim this is their primary SIM – in other words 58% of the Jio users are using Jio as their primary operator already (the remainder using it as a secondary SIM). This gives Jio a surprising second place position in term of primary SIM share in the market, second only to Airtel with 29% and above Vodafone and Idea with 19% and 9% respectively.

Jio users tend to be younger, skewing highly (more…)

Reliance Jio 4G Activating 1 Lakh SIMs Every Day, Reach 5 Mn Subscribers

jio-4g-sim-activationTelecom Analysts conducted sales and distribution channel check to understand consumers’ response to RJio’s recently launched Welcome Offer, wherein users can access free pan-India voice and data services.

Jio 4G SIM Cards are currently distributed only via the Reliance Retail channel Only. Distribution in mom-and-pop and modern stores will be started in 15-20 days. RJio has mapped 2.5lac SIM distributors, and over the coming quarters, it is expected to reach closer to the current number of (more…)