How Reliance Jio became World’s Largest 4G LTE Mobile Broadband Carrier ?

Reliance Jio started by offering free services as it wanted to test its network capacity. Jio also wanted to eliminate the fear of using data created by Airtel, Vodafone and Idea amongst Indian consumers, who were not using data due to high costs.

How Jio Built Network Capacity for 4G LTE all IP Network ?
Team Jio explained that one needs to keep in mind that it is not just spectrum multiplied by towers. Capacity is also about SINR (Signal to interference and noise ratio) multiplied by backhaul. Jio has 60% optical fibre backhaul Vs mere OFC backhaul 20% for Airtel and others. It also has 3-4 years head start on fibre, since it is difficult and expensive to lay fibre. Interference is controlled by single sector cells, signal ensured device support, and real time analytics. Even after matching plans, competition is yet to see a massive increase in consumption, owing to poor SINR. Jio already has a real-time automated network tuning and depends less on (more…)

Reliance Jio 4G Subscriber Base Touches 40 Mn, Positioning as Digital Service Provider

jio-digital-service-providerThe Executive management (including marketing and strategy heads) met with Analysts and discussed current on ground situation, near term execution strategy, strategic vision and market positioning over a 2-4 year horizon. Mukesh Ambani while he outlined his vision & road map suggested that Jio be positioned as Digital Service Provider and not as Wireless Operator.

Jio Subscriber growth has slowed; Welcome Offer could be extended. Jio’s Current subscriber base is round 40 Million [Chasing a Target of 100 Mn] If Jio is unable to achieve this target, there is high probability of extension of the Welcome Offer beyond Dec-16. However, there has not been any official internal communication regarding this. We note that back-end IT issues, poor consumer service and weak distribution network are (more…)

Ambani’s RoI speak Decoded – More Jio4G Plan, Apps Subscriptions

jio-4g-more-plansImmediately after the launch of Reliance Jio’s Plans, we justified on how these plans are to just test the waters of incumbents A-Vo-Id Telecom Lobby led by Airtel. We listened to Reliance Chief Mukesh Ambani’s AGM statement again where he mentions Jio is targeted to achieve high-teen returns (only generated by Airtel today). We thought for a while on how this can be achieved and it looks reasonably doable over the next 24 months.

Telecom Analysis today is all about Network Capacity Framework the findings of which seem to have been confirmed by Idea cellular the just in time execution master with (more…)

Reliance Jio – Not just a 4G Carrier, A Complete Digital / Infotainment / Commerce Platform

jio-digital-platformMukesh Ambani made a mark for himself in India in the early 90s when he persuaded his father Dhirubhai Ambani to go for backward integration in the booming petrochemicals and further took the dream ahead into Oil & Gas business. He was also the brain behind the erstwhile Reliance Infocomm now Reliance Communications managed by his brother Anil Ambani in a bitter separation during 2005.

Mukesh Ambani had the vision about Digital India and thus began his unraveling of the complete Telecom, Content, Infotainment, eCommerce and digital blueprint from his brains on to the strategists’ drawing board at Reliance. Jio’s entry in the telecom space is a vehicle to deliver content and services riding the world class (more…)

How to get Jio 4G SIM Activated Guaranteed in 12 Hours ?

Reliance Jio Infocomm launched Preview Offer of its Jio 4G VoLTE services for Free on Voice and Data until the 31st Dec, 2016. There was a mad rush to get Jio SIM Card to make the best of it by floating Wireless Consumers who switch to any operator who offers Freebies. India is per-dominantly (95%) a Pre-Paid Wireless market with bottom of the pyramid having no loyalty to any operator as they scout for deals. In this backdrop, Large Number of SIMs were issued, some sold by retailers in Black but the back end of Jio is unable to handle the mass activation as they have to process each and every Customers Application Form [CAF] Manually by digitizing the same.

On the 5th of September, they launched eKYC Platform in-line with Jio’s automation across all processes inside the company. We’d like to let our readers know how Easy and a Guaranteed process it is to get your Jio 4G SIM Activated within 12 hours, if you go for the Aadhar based eKYC.

Customers Need to Carry the Following:
1. Aadhar Card
2. Jio’s Coupon / Bar Code
3. SIM Optional [If you have already bought, else if it is available in Jio Store]

Step-1:Make sure your handset is compatible with Jio 4G. Go to the App Store and Download the My Jio App from Playstore and generate the Coupon / Bar Code as shown below. Take a Screenshot / Print (more…)

Reliance Jio 4G Activating 1 Lakh SIMs Every Day, Reach 5 Mn Subscribers

jio-4g-sim-activationTelecom Analysts conducted sales and distribution channel check to understand consumers’ response to RJio’s recently launched Welcome Offer, wherein users can access free pan-India voice and data services.

Jio 4G SIM Cards are currently distributed only via the Reliance Retail channel Only. Distribution in mom-and-pop and modern stores will be started in 15-20 days. RJio has mapped 2.5lac SIM distributors, and over the coming quarters, it is expected to reach closer to the current number of (more…)

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