Jio Gets Aggressive to Push VoLTE SmartPhones

Long Queues for JIO SIMsAkash Ambani managed Reliance Jio Infocomm has launched VoLTE service [Mobile Voice] on a unique ecosystem (850 + 1800/2300MHz) along with 4G Mobile Broadband. A very small number of smartphones will currently work on the Jio ecosystem (<5mn), as <3% of the smartphones have VoLTE capability. However, Reliance insiders say that, Jio has a large inventory of LYF branded phones. In order to encourage VoLTE penetration, we see the possibility of Jio subsidizing the LYF handsets, which may act as a catalyst for increased smartphone growth.

Currently there is awareness about 4G phones and consumers are demanding future ready smartphone (i.e. 4G over 3G), there (more…)

Reliance Jio 4G LTE / Small Cell Deployment indicate Mobile Data Pricing at 50% Discount to Airtel

Jio 4G LTE Small Cell DeploymentDue to increased demand in urban areas, a majority of the data rollout is happening through Small Cells. Compared to BTS, small cells costs 30% less to Huawei; however, small cells are selling at the same price vs BTS of nearly INR 1.0-1.2mn, including ancillary cost, due to higher demand. Small cells provide one-third of coverage compared to BTS but due to lower space requirements, they suit the urban network rollout.

Reliance Jio’s network investment and spectrum holdings provide it significantly higher capacity than existing operators, thereby allowing Jio to reduce data rates/MB to less than 50% of the current market pricing led by Airtel. The company’s investments are long term in nature, and not much in the way for short-term (more…)

How Akash Ambani is Positioning Jio Mobile Data LTE Offering for 1 Bn Consumers?

Akash Ambani's Jio Mobile Data StrategyReliance Jio Infocomm launch still looks to be a few months away. This has been the ongoing dilemma for the past few years now, and the uncertainty is not helping anyone. Management attributed this to a combination of some more testing to be fully-ready for all data applications, being able to integrate 800MHz, etc.

What is Akash Ambani’s Mobile Broadband Strategy for 1 Billion Consumer Market ?
Jio is basing its approach on poor data speeds and low internet penetration in India, and expectation of high growth over the next 10 years in data traffic, especially video (more…)

Reliance Jio Launch – Device Strategy Unveiled

Reliance Jio Mobile HandsetsReliance Jio Infocomm is expected to launch with three types of device offerings – 1) Dual SIM smartphones; 2) MiFi device; and 3) Vo-LTE smartphones. Amongst these, a dual SIM smartphone could be the most attractive to a consumer (in the early stages of launch) as they could continue to use their existing telecom providers’ SIM to make voice calls and use Jio’s SIM for access to high-speed data offerings.

RJio’s MiFi devices can be more popular among the niche high usage consumers (particularly youth) and expect it to compete head-on with dongle offerings from companies like RCOM, Tata and MTS. The uptake of Vo-LTE smartphone (which allow Vo-LTE calls) would be contingent on the quality of calls the new network is able to deliver. RJio suggest VoLTE trials have been (more…)

Can Reliance Jio 4G-LTE Pricing be Irrational to Disrupt Market ?

Reliance jIo Pricing RationalBillions of dollars of capital already employed with another few perhaps waiting in the wings to be deployed in the upcoming mega battle for market share—is there even an argument that Reliance Jio Infocomm would not destroy any sense of sanity and value-creation possibility in the Indian telecom industry ?

We believe there is more than an argument, if one were to (rationally) assume that R-Jio intends to have a business case at some point with that ‘some point’ being within a reasonable timeframe. One needs to appreciate that wireless business cases in India to be viewed as a series of 20-year projects given the naked reality of large spectrum renewal. Our expectation of ‘P&L rationality’ from R-Jio ironically flows from the very fact that it has deployed billions of dollars in the business. Large balance sheets need large P&Ls to support a business case and large P&Ls need a certain (large) market size (more…)

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