During July-October 2013, Korea Telecom will double the data allowance for subscribers that are on its 4G LTE tariff plans that offer ‘unlimited’ voice. (Please refer to our sector report from 11 April 2013 for more details on ‘unlimited’ voice tariff plans.) Korean consumers already enjoy real speeds of 10-30Mbps on 4G LTE networks, and operators are increasing speeds further through 4G LTE-Advanced. As such, we may be reaching a level where mobile data speed difference is not noticeable for most users.
SKT has announced that it will be offering higher data speeds through 4G LTE-Advanced technology. We think this may have caused concerns for KT about falling behind in competition until KT is also able