Amazon is continuing its push into the auto category, now into auto parts. More specifically, Amazon has reportedly struck first party supply contracts with some of the largest auto part manufacturers, including Robert Bosch, Federal-Mogul, Dorman Products, and Cardone Industries. We have seen Amazon grow and take share in many categories through its strategy of working to improve selection, SKU availability, and the amount of inventory sold first party and available for Prime same day, 1 day, and 2 day shipping.
If adopted, the Amazon Vehicles business and Garage functionality (and accompanying improving auto parts offering) would