WiFi offloading is being increasingly adopted with heavy mobile data demand in Urban Areas. Given that a substantial portion of mobile traffic occurs inside buildings, telcos are investing/patterning for offloading data to WiFi hotspots.
As mobile and fixed broadband becomes more complimentary, WiFi can do the heavy lifting on data traffic, which can stimulate fixed broadband usage and support total ARPU. This can also be used as a service differentiation tool. But not every telco can do