social-media-advertising

How Facebook Plans to Monetize Instagram – Mark Zuckeberg’s Plans

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Instagram monetizationFacebook the World’s Largest Web Platform with heavy customer engagement and also the owner of Instagram shared soem insights on how it plans to monetize the exponentially growing platform on Mobile & Web.

Facebook will launch innovative ways of displaying ads on Instagram is a positive largely expected by the market. Further, we believe Zuckebreg’s history of successful product management by balancing user experience with advertiser demand in the roll out of in news feed ads on mobile bodes well for Facebook’s coming efforts in monetizing its Instagram asset. That said, we would not be surprised if the ramp in ad load and as such monetization for Instagram does not quite match that of Facebook’s mobile in feed ad products given Facebook’s broader use case and user base. Nonetheless, in our

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How Content and Advertising eco-system is evolving for MultiScreen Connected Web ?

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Content-Advertising for Mobile WebThese days it is common to see when performing online activities, consumers prefer to move between devices[Browsing Web on your iPad and accessing Facebook / WhatsApp on Mobile]. In addition, increasingly, consumers apply two or more devices simultaneously, such as finding critics’ reviews or cast information on mobile phones while watching a movie. Given consumers’ multi-screen activities, cross-platform marketing strategies demonstrate favorite outcomes, especially those campaigns that are packaged with mobile ads.

Multi-Screen Mobile Advertising Strategies
Thus, we think that mobile ads could be more effective

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YouKu-Tudou – Huge Potential in Mobile Videos

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Youku attracts 30%+ of its traffic from mobile devices, yet it has not effectively monetized this traffic. According to Analysys, Youku ranks in the top two in both iOS and Android for cumulative downloads among online video mobile applications in China. In addition, while the company continues to secure premium video content (e.g., exclusive partnership … Read more

Why Companies Must Invest in Social Media ?

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The growing presence of the social media offers a strong business opportunity to many companies in the West to invest time and capital in this medium. Over the past one year, most of the Fortune-1000 companies dedicated personnel at the senior management level primarily to look at social media. Companies are actively listening to their customers and responding to them in the shortest possible time, which is enhancing customer loyalty and experience.

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Social Advertising yet to be leveraged fully

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In our view, a majority of current social ads are just “ads on social platforms” rather than “social-enabled ads”. These advertisements seem to boast no prominent differences with display ads on other online platforms (e.g. portals), which are primarily delivered on the back of user reach and visits. Currently, social-oriented platforms still do not seem to have efficiently leveraged the social / interest analytics graphs of their users, although some pioneers (e.g. Facebook and Twitter) have been actively testing new ad formats to target better.

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