Shao Tao, VP of Lenovo Business Group in China spoke on their smartphone strategy. Lifting its product portfolio average into the $300 price band is a key step in lifting MIDH profits. This price band is ~50% of the country’s smartphone value per SINO research.
The price band is dominated by Samsung (>50%) and Apple (28%) with a 75-80% share. Lenovo believes its brand combined with quickening product development and manufacturing times from its Wuhan facility can refresh a richer and fuller product portfolio covering a wider birth of open distribution channels faster