The growing presence of the social media offers a strong business opportunity to many companies in the West to invest time and capital in this medium. Over the past one year, most of the Fortune-1000 companies dedicated personnel at the senior management level primarily to look at social media. Companies are actively listening to their customers and responding to them in the shortest possible time, which is enhancing customer loyalty and experience.
India e-Commerce Maturing – Scope of the Market
Internet penetration in India is only 150 mn as of FY2013 and is expected to increase to 330 mn by 2015. Currently one-third of the population accesses the internet only through the phone, one-third through the computer only and the rest on both computers as well as mobile phones. By FY2015, only 10% of the … Read more