PC DRAM spot price has recorded a sharp correction from early July, in line but a bit earlier than our expectation. We expect mobile DRAM to drive further margin improvement on the significant reduction in production cost that offset the gradual price decline.
Less-than-expected demand for high-end smartphones is taking a toll on NAND prices, although server SSD demand remains robust. We are seeing polarization in product prices: NAND for memory card/MCP is undergoing a price correction on high competition while product prices of high-end NAND for SSD, eMMC, etc,


MediaTek, the fabless Semiconductor innovator has accelerated its development cycle relative to feature phones to remain competitive with global competitors Qualcomm, Broadcom and Marvell and stay ahead of emerging Chinese competitors RDA and Spreadtrum. They are launching chipsets through 2013 and 2014 for entry, mainstream, premium and tablet segments for emerging markets to offer a broad product line spanning sub-US$50 smartphones to more advanced US$200-300 tier-one like smartphones.

