The advent of product cycle chips is in practice a function of the market share dominance of Apple and Samsung. As share of these 2 customers has risen (coincident with the explosive growth of smartphones and tablets), it has created an investment category based on their suppliers. This is not to suggest that the dominance of these 2 OEM’s will persist in perpetuity but demonstrates the change in Semiconductor sinking into Products.
Early on, Apple took a vertically integrated approach, recognizing the value of integrating chip design, with hardware, software, and firmware. While this strategy has failed historically, Apple has achieved critical mass, and they have not needed to take on the high-fixed cost of chip fabrication facilities. At its most basic, this has robbed the chip market of
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