3G adoption in India has been much slower than initially expected. We think dismal 3G penetration was due to a combination of reasons – (a) 3G speed not really being perceptibly better than 2G due to operators’ reluctance to invest in the network and smaller spectrum holdings/size, (b) unavailability of affordable devices (which was the case at the time of launch, but not anymore though), (c) lack of subscriber data usage behavior. However, 3G adoption has picked up over the last few quarters as 3G handsets are much more affordable and the handset replacement cycle has shortened, while a larger proportion of subscribers are willing to use data services.
2G & 3G Shift to 4G Mobile Data ?
It is conceivable that a generation of data-hungry subscribers in India may leapfrog from 2G to 4G bypassing 3G (or at best remaining using 3G for