Only 10% of Idea Cellular Users Consume More than a Gig of 3G/4G Data

by

Idea 4G CustomersThe management of Idea Cellular stated that only ~10% of consumers are on packs of >1GB on 3G / 4G LTE networks in a month / 30 day cycle. Hence the higher allowance for high usage packs will not by itself result in sharp ARMB decline.

Idea carries the second highest data traffic in the industry by garnering 20.5% data RMS [Revenue Market Share] in FY16, which is higher than its overall RMS. Its incremental data RMS was 27%. Idea deployed close to 40,000 3G/4G sites in the past year in addition to

Read more

MakeMyTrip Leveraging Technology for Customer Service & Engagement

by

MakeMyTrip - TechnologyTo bring in personalized user experience, MakeMyTrip has added features such as mobile virtual assistant (GIPS) to assist customers while on trip, notifications when fares for searched routes / hotels fall, etc made possible by data mining and use of Artificial Intelligence algorithms. MakeMyTrip has also been continuously upgrading its mobile platform, which has led to reduced latency rate, lower app size, 100% crash-free performance, etc. – enhancing customer experience and hence retention and repeat rates.

MakeMyTrip had 5.2mn monthly active users on its platform in F1Q17 vs. 4.2mn in F4Q16. Downloads of the MakeMyTrip app have exceeded 23mn as of the end of F1Q17. The company’s nationwide TV campaign has resulted in 63% growth in new users acquired and 59% growth in total users. Mobile has been the key driver of

Read more

Largest Telecom Spectrum Auction Announced – Big Blocks in 2.0GHz+ on Sale

by

The Indian Department of Telecom (DoT) has put out the Notice Inviting Application (NIA) for auction of seven spectrum bands starting from 29th September 2016. The spectrum bands include 700MHz, 800MHz, 900MHz, 1800MHz, 2100MHz, 2300MHz and 2500MHz constituting a total of 2356 MHz spectrum with the largest chunk in the 700MHz band. This auction is the Largest ever Telecom Spectrum auction till date in terms of quantity, quality and price of spectrum being put on

Read more

Advent & Rise of Flash Storage in Enterprise Computing

by

Rise of Flash StorageThe advent of multi-core processors has also provided a big boost to deeper penetration of server virtualization in the data center. For example, a 4-core processor based server can now host four virtual machines on the same physical server – one on each core – thus consolidating four workloads that were running on four different physical servers onto one physical server.

The key implication of this development is that each physical server is clearly processing more data and generating orders of magnitude higher network traffic than in the past. Diskbased storage with sequential read-write is inadequate to extract data out of these servers fast enough creating a data supply problem on the server. NAND Flash-based Storage, which allows random read-write and hence offers an order of magnitude improvement in Storage performance in terms of IOPS

Read more

Pokemon Go Rising Usage Costs YouTube / Twitter

by

Pokemon-GoPokemon GO is taking the global app world by storm, and as of today remains the top ranked app by daily downloads in every major market in which it has been launched. This momentum coupled with the app’s strong user metrics, poses a serious risk to time spent in other apps.

According to Sensor Tower, the average U.S. iOS user is spending over 33 minutes playing Pokemon GO (PG) each day. This places PG

Read more

How OTT Players Threaten YouTube’s Dominance in India ?

by

OTT Apps India Threat YouTubeOTT Mobile Apps have been gaining ground for some niche offering. Unlike YouTube having most of its content unlicensed and pirated, OTT Apps have 100% Licensed and Authentic Content to offer for the Indian consumer. Hotstar, Sony LIV etc are the leading OTT Convergence Apps in India.

OTT platforms are able to differentiate themselves by providing one or all of the below services, including,

Live TV and catch up TV, which give users flexibility to view TV content on their mobile handsets. Star was able to aggressively push Hotstar as it has digital rights for the IPL. As per our channel checks, nearly half of Hotstar’s views are cricketing events, implying that the same has strong pull and is able to attract users to the platform.

On-demand movies, fiction and

Read more

Why Airtel / Idea Cut Mobile Data Rates on 3G/4G Packs ?

by

Idea 4G Rate DropAirtel and Idea recently announced price cuts / Increased Benefits on Pre-Paid 3G / 4G Mobile Data Packs. They have announced steep price cuts on entry-level and high-volume data packs. We expect Vodafone to follow suit soon. Effective cuts come essentially in the form of higher data allowance on smaller packs at one end and higher volume packs at the other end. Effective data realization (per MB) cuts range from 20% to 40% on different packs.

Idea and Airtel have a very Smart Analytics team which suggest the dynamics of pricing in the Indian Wireless market. Both the companies have not touched packs with monthly allowance between 300 MB and 1.5 GB which are the

Read more

Leading Lenders in China Internet Finance – Part 2

by

China Internet LendersThe China Internet Finance market (Part -1) has taken off in a big way due to favorable Government Policies to push the country ahead of the United States. We continue our coverage on the same.

Paipaidaiwas founded in June 2007 as one of the earliest P2P financial service companies in China. It operates under online processes and focuses on P2P small amount loan business. Paipaidai has a total of 2,000 employees nationwide. 50% of them belong to the manual service team. High quality service helps reduce the negative effect generating from non-standardised products and contribute to the final customer conversions. Besides, the users are mainly blue collars from tier-three or tier-four cities, who have limited understanding about financial products. The platform is able to conduct identity authentication after customers have explicit demand of loans. Under this process, users will find it smooth and simplified before making a final decision.

JIMU is a leading domestic financial technology company launched in August 2013. It focuses on middle-class user group, providing comprehensive

Read more

Reliance Jio Lyf Mobiles Unable to Shake the Market

by

Jio LyfReliance Jio Infocomm is yet to commercially launch service after 6 years of acquiring 2300Mhz spectrum in June 2010. As the company is now looking to integrate Reliance Communications’ 850Mhz spectrum as a part of its network offering, we expect commercial launch to take approximately 6 more months.

In the interim, JIO has launched a wide range of LTE devices under its LYF brand name starting at a price band of INR3,999-5,499 for LYF Flame. In the mid-range RJIO has Wind phones which is in price band of

Read more

Who are the Leaders in Chinese Internet Finance – Part 1 ?

by

China Internet Finance - ReviewWe’d like to enlighten Entrepreneurs in India about the traction in the Chinese Internet Finance market and weigh their business strategies as many have achieved over 300% YoY growth in the latest quarter/month. This is as a result of (1) rising demand from younger generation of consumers, who are more receptive to purchasing with credit, (2) better designed product catering to specific usage scenario, and (3) improved system robustness, data integration and internal operation process to serve the volume pick up.

WeBank, founded in late 2014, is the first private internet bank in China. Company faces challenges from consumers. Tencent owns a 30% stake in WeBank. Weilidai Micro Loan – product was specially designed to optimise customer experience with an effective risk control system, based on multidimensional user

Read more