India’s Most efficient on Cost Plain Vanilla Wireless Operator Idea Cellular was not too far behind market leaders – Airtel and Vodafone in Hiking Tariffs. The Trio Combined control over 2/3rd of the Indian Cellular Revenues. Here is a list of circles where Idea Cellular hiked its Tariff to increase ts RPM without negatively affecting the overall MoU or Traffic pattern. Idea infact managed to increase Revenues in several circles despite undertaking the hike.
Month: May 2013
Comparison of Justdial / Askme / GetIt / ZatSe/ AskLaila / Sulekha /Burrp
JustDial’s dial-in search service through its call centres for information business is a unique service. There are various competitors within the online local business search segment with similar offerings. Players such as Sulekha, asklaila, Getit, ZatSe and askme operate within the same space. It also faces competition from portals such as Zomato, burrp (within the restaurant and lifestyle segment). We’d like to review the User Experience of Justdial Vs Zatse vs Getit and see the comparison of all of the above on some metrics.
Justdial Vs ZatSe Vs Getit – User Experience
Just Dial – The call was answered promptly and with 5 seconds holding time. The executives were polite and offered further granularity on our search requests (e.g. – for a query on banquet halls, the executive asked whether we
preferred air-conditioned banquet halls, exact location and the capacity). A text message and email with the responses to our queries was sent immediately.
Mobile Maps App Grow Faster – Solid Potential for Monetization
With the rapid adoption of smart phones, mobile map applications have become increasingly ubiquitous, and have quickly evolved from a simple utility app into a potential platform for mobile advertising and e-commerce.
The number of mobile map users has seen explosive growth in the past few years as: 1) maps have effectively grown to be a necessity for many mobile Internet users, and 2) most map apps are free of charge. According to iResearch’s latest report, the user base of mobile maps and navigation services increased 62.2%.
Market participants are experimenting with two potential business models around mobile map apps, i.e. mobile ads and e-commerce. Mobile map’s natural embrace of location awareness allows consumers to
How NetEase Built the Cloud Music + Social Business ?
NetEase Cloud Music is equipped with what the co touts as an industry-leading music library in terms of song coverage and sound quality. Users have access to more than 1m songs streamed at up to 320kbit/s (the broadly accepted upper bound for MP3 sound quality), which are moreover free of charge. Such premium content is otherwise only offered to paying users using other players such as Tencent’s QQ Music. This cloud-based app allows users either to play their favorite songs online or to download them onto local storage.
NetEase Cloud Music enables users to search for music by singing, humming or otherwise playing a song, an innovative feature we believe exclusively provided by NetEase on mobile devices. Our tests revealed generally high accuracy from such modes of search, revealing an advanced voice recognition technology inside the product.
Uninor – Rationalizing Tariffs with Deep Pockets
Uninor / Telenor India Revenues for Q1-2013 degrew 30% affected from the scale of 13 to 6 circles, but organic revenues in the six operating circles grew 7%. Uninor added 1.4mn VLR subs in the 6 circles during the quarter, with a churn of 5% from 12% previously. Uninor does not look to lower the aggression which could cap any expected RPM hikes by incumbents like Airtel and Idea.
ARPU and MOU have also increased 5% and 10% respectively to INR94 and 401/subs/month. It has reduced the RPM by 3% during the quarter, offering current RPM of 24paise/min. With an arbitrage of 11 paisa./mins vs incumbents (idea, Bharti RPM at 35paise/min), it continues to fight for market share with lower price offering.
Mediatek Expanding in low-priced tablet market
The global tablet market is accelerating as low cost tablets are rapidly improving in functionality in the $40-200 price range, below tier 1 tablets. Initial demand is led by Chinese makers exporting to emerging markets with low PC penetration, with usage
mainly for entertainment (games, movies and music) but starting to offer productivity as keyboard attachments and Android apps proliferate.
Tablet chipset, component suppliers, and design houses believe published shipment estimates last year at 50 mn units may have been understatements and also believe this year builds may approach 120 mn units. The overall tablet market would have 120 mn
Apple/Samsung + 120 mn China tier 2/whitebox + 70 mn other foreign brands, about 310 mn units versus PC industry volumes in the 300-350 mn range.
RCom raises price of its tariff vouchers significantly
Reliance Communications has hiked prices of some of its special tariff vouchers (STV) significantly (over 20%). For example, a STV of Rs46 is now offering 140minutes of on-net minutes vs. 200minutes earlier. This is the second major tariff hike by RCom in the last 6 months. Earlier, in Sep’12 RCom increased the base tariff of … Read more
Airtel Introduces Video Downloads at just Rs 1
India’s Leading Wireless Operator Airtel has introduced Video Downloads for its customers at just Rs 1. How can this happen ? To access Airtel’s all new Re 1/- video downloads library Option 1: Call toll-free IVR 52010, you will receive a WAP link of Re 1 Video Store in your SMS inbox. Upon clicking on … Read more
Vodafone 2G Mobile Voice Tariff Hike in April
Led by Airtel each and every Cellular Service Provider in India resorted to Tariff Hike by raising tariffs or reducing the benefits of STV or Pre-Paid Packs. Vodafone also did Tariff hikes selectively with its own Analytics stratgey preserving Traffic Minutes and yet trying to improve the realizations. Here is a list of Voice Call Tariff hikes by Vodafone in April 2013 in India.
Airtel Mobile Tariff Hike in April Across All Circles
India’s leading Cellular Service Provider, Bharti Airtel lead the Hike in 2G Voice Tariff Upwards without losing traction in the market or letting subscribers off their platform. Here is an excerpt of Old Tariff vs New Tariff that were hiked in April 2013.