Web 2.0

Advertising on Justdial vs Sulekha for SMEs – A Review

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Restaurant Advertising Sulkha JustdialWe’d like to compare the experience of posing as an SME and Advertising on Justdial Vs Sulekha. Justdial offers Voice as well as Web based search and thus leads from both the mediums while Sulekha has presence only on the Web.

Justdial Advertiser
The very first thing they suggest is entry level package worth Rs30,000 annually which required the advertiser to pay up four months of monthly installments in advance. They also offer Platinum and Diamond listings wherein the advertiser’s name appears first and second respectively on search results within that segment. However, there is hectic competition for the same and slots booked in the category would not be available to others. Platinum listings cost Rs85,000 annually.

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51Job Moving the Social Networking Way Like LinkedIn

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51job, is a leading online recruiting player in China with ~40% market share, should continue to benefit from the online recruiting market expansion in China

The company saw 2.49mn total new online job postings in March 2013, up 13.3% YoY, largely in line with the growth rate recorded in January before the Chinese New Year. According to a recent survey published by 51job regarding the hiring demand for 2Q13, over 70% of the interviewed employers plan to hire more staff as compared to the same period last year. In addition, among medium size companies with total employees between 2,000 to 5,000, ~56% of them expect to step up their campus recruiting
efforts, up 11pts from a quarter ago.

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Comparison of Justdial / Askme / GetIt / ZatSe/ AskLaila / Sulekha /Burrp

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JustDial’s dial-in search service through its call centres for information business is a unique service. There are various competitors within the online local business search segment with similar offerings. Players such as Sulekha, asklaila, Getit, ZatSe and askme operate within the same space. It also faces competition from portals such as Zomato, burrp (within the restaurant and lifestyle segment). We’d like to review the User Experience of Justdial Vs Zatse vs Getit and see the comparison of all of the above on some metrics.

Justdial Vs ZatSe Vs Getit – User Experience
Just Dial – The call was answered promptly and with 5 seconds holding time. The executives were polite and offered further granularity on our search requests (e.g. – for a query on banquet halls, the executive asked whether we
preferred air-conditioned banquet halls, exact location and the capacity). A text message and email with the responses to our queries was sent immediately.

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China Mobile’s Fetion Public Account Platform – Advantages

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What is the Significance of China Mobile’s recently launched a Fetion public account platform ? The basic feature of the platform is straightforward in that users are able to add a public account as a friend. A large number of derivative services have been developed by account operators, leveraging Weixin’s features such as multimedia interaction and an internally HTML5-enabled internet browser.

These services include:
RSS-like feeds Media accounts such as Donews or Techweb push articles everyday to followers.

Mini tools This type of account allows users to take notes or arrange appointments by interacting with the account. E.g. Users send text or voice message to an Evernote Weixin account and the content is stored.

Customer Relationship Management (CRM)Brands are able to use their Weixin accounts to communicate with customers on a one-on-one basis. Clients of China Merchants Bank are able to quickly check their credit card status via CMB’s Weixin account.

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How Mobile News Apps like of Sohu are Making a Killing ?

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Mobile News AppThe mobile news app market is an area of particularly intense competition amongst many internet Giants from Google to Sohu, Baidu, Times of India etc. According to Analysys International, Sohu’s app claimed a 31.8% market share in terms of cumulative downloads from the major app stores by 1Q13.

Sohu’s business model for Mobile News App is of Particular interest for us. The cumulative downloads of Sohu News is more than 5m at present, while the figure is roughly 1m for NetEase and Phoenix New Media and 0.5m for Sina.

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How to Install Perl Packages Without PPM of ActiveState ?

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This Post is strictly not Web 2.0. I had to write this to let others know how top install PPM [Perl Package Manager, GUI Interface] without the ActiveState Login. If you’ve been using ActiveState Perl, then you could have easily upgraded using ppm on the command prompt. However, when I tried, I got the following … Read more

Rising Use of Mobile for E-Commerce in China – Report

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According to CNNIC, online shopping transactions in China reached RMB1.26t in 2012, up 67% YoY and representing 6.1% of the country’s total retail sales. The country’s online shopping population reached 242m (up 25% YoY), representing a 43% penetration rate of the total online population. Mobile shoppers saw much stronger growth. The number of those conducting e-commerce on mobile devices increased by some 137% YoY, reaching 55.4m as of 2012

Over 56% of total online shoppers spent more than RMB1,000 in the year, while some 6.8% of them spent as much as RMB10k online. Meanwhile, people tended to make online purchase more frequently than 2011.

A majority of users made payments through online banking or third party payments,

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Social Advertising yet to be leveraged fully

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In our view, a majority of current social ads are just “ads on social platforms” rather than “social-enabled ads”. These advertisements seem to boast no prominent differences with display ads on other online platforms (e.g. portals), which are primarily delivered on the back of user reach and visits. Currently, social-oriented platforms still do not seem to have efficiently leveraged the social / interest analytics graphs of their users, although some pioneers (e.g. Facebook and Twitter) have been actively testing new ad formats to target better.

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Oracle CloudWorld Mumbai – Key Excerpts

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Here are the key excerpts from the Oracle CloudWorld held in Mumbai,

Cloud based applications in Human Capital Management (HCM) and Customer Relationship Management (CRM) are being widely accepted by clients, which is driving the growth in cloud-based applications. On the other hand, onpremise applications continue to dominate the ERP market, due to data security issues. ERP has a larger market share in the package implementation market.

Incrementally, larger organisations are opening up to cloud offerings, particularly in HCM and CRM. Cloud-based applications are more standardised and they offer a relatively lower scope for customisation as compared to on-premises applications. Earlier, large organisations were less flexible in adopting customised applications, but incrementally, they are adopting standardised solutions with some minor customisations.

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