Technology

List of All the IaaS from Amazon Web Services(AWS) Cloud Computing

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List of All Amazon Web Service Cloud OfferingsAmazon has pioneered Cloud computing by bringing infrastructure-as-a-service on a global scale to emerging start-ups, corporate enterprises and the public sector. Historically, Amazon Web Services (AWS) provided application developers with access to an innovative IT infrastructure platform on an as needed (or for rent) basis. Amazon’s offerings have expanded in both the infrastructure-as-a-service (Amazon Cloud Compute or EC2) and platform-as-a-service (more value-added applications/features) categories.

For a new project that we’ve undertaken we are going to use Amazon Cloud Offering and during the feasibility research we listed all the IaaS (Infrastructure as a Service) offered by Amazon Web Services for Scalable Cloud Computing and here we are sharing the same with our readers as

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Impact of Internet Advertising on Agencies / Other Industries

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Impact of Digital Advertising on Other IndustriesWe previously discussed on How Internet Advertising has Disrupted Traditional Marketing channels such as Paper / TV / Radio. Today, we’ll highlight the impact of Digital A&M on Agencies and other industries.

Impact on Media Owners
The move to online significantly lowers the barriers of entry for new potential competitors. Clearly, the most famous examples involve exciting tech-based start-ups — the Google’s, Facebook’s, Netflix’s of this world. We would also argue that the move by selected larger media conglomerates to own media channels in international markets (e.g. Discovery with Eurosport/SBS) is also perhaps a symptom of the same trend.

This is not a challenge for 100% ad funded media companies, but it is for those media companies that enjoy a dual stream of monetization in an analogue world, (e.g. print newspapers/magazines). For example, a regional newspaper may be able to defend a regional classified model online – this has

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How Digital Advertising & Marketing Disrupted Print / TV & Set to Overtake Offline Budgets ?

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Digital Marketing Advertising Distupting Older ModelsAs the Internet goes mainstream and customers spend more and more time online, marketing dollars continue to migrate to digital channels. This trend is not new and from the earliest days of the commercial Internet, unsophisticated banner ads and then search advertising gained traction and turned into large markets. Over time, Internet Advertising began to cannibalize offline marketing spend in areas such as print, radio, TV and other mediums, although offline marketing continues to dominate the marketing budget and digital channels make up well less than 50% of marketing and advertising spend.

As we look forward, we see a landscape that will ultimately drive digital marketing to be the primary channel, indeed in some countries in Europe and Asia, this is already the case where various

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Why Apple Wants to BUY Beats Electronics / Music ?

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Why Apple wants to BUy BeatsSilicon Valley Innovator Apple Inc is reportedly in talks to acquire Beats Electronics LLC for a potential price of $3.2 billion. Beats is a leading provider of high-end headphones, portable speakers, and subscription-based digital music services. If this deal were to occur at the price reported in the press, it would represent Apple’s largest acquisition to date.

In July 2012 Beats bought MOG, which is viewed in the industry as very valuable, and introduced Beats Music streaming in Jan. While we estimate that current subs are only ~500K, the service reviews have been pretty good. We think if it is preloaded on iPhones that it can solve the low subscriber part of

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Where has SaaS Succeeded ? Where Saas Needs Effort to Move to Cloud?

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SaaS on Cloud SuccessToday, every company is a software company (recent Forbes article) and software is eating the world (entrepreneur Mark Andreessen). The demand for software applications is being driven by the business owners [BO], who historically relied on their internal IT departments who have often failed to deliver on software development projects in a timely or satisfactory manner. These Business owners were first to latch onto SaaS. SaaS not only takes advantage of the ubiquitous web-based client, but is run as a service by the vendor, enabling customers to immediately have access to new capabilities with little up-front investment . These benefits, among others, have enabled SaaS as a category to take share from traditional on-premise software. This ability of SaaS applications to keep up with the requirements of faster-moving business owners have parallels to drivers of cloud infrastructure adoption including agile development.

The ownership of software development is driving

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Which Game Users Pay & Their Platform Breakup ?

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China Gaming ReportTencent today published a report profiling the attributes of paying gamers within the China gaming market. According to the report, client-based games have the highest payment penetration ratio (14.9%), followed by web games (4.8%) and mobile games (2.9%). Male players accounted for the dominant portion of the total paying gaming users, with 78.5%, 76.3% and 85.9% for mobile games, web games and client-based games, respectively. Paying users are mainly young people, with approximately 65% of total paying players being between 15 and 30 years old. Users who have a high school

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Baidu Controls 72% of Chinese Search Market

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Baidu Search MarketBaidu’s recent development in search maintains solid growth. According to iResearch, PC + Mobile search captured 72% of the overall market. Mobile search underpins the growth of overall search with 160mn DAU (daily active users) in 1Q vs. 130mn two quarters ago. New functions have been integrated into the mobile search home page to provide users a more seamless experience. Customized vertical results on healthcare, eCommerce and education are now available on both PC and mobile. In terms of monetization, Baidu introduced a new bidding system that can target users in specific cities to generate higher ROI. Management expects mobile revenue to surpass PC later this year.

Baidu will continue its investment in five

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Just Dial Search Plus – Affiliate Marketing Model on Search Platform

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Justdial search Plus - Affiliate Marketing ModelJust Dial (JD) continues to dominate the search classifieds market given its significant scale in search requests and business listings, its customer first approach (making consumers come back again and again) and margin improvement led by a move towards mobile and scale benefits. JD is a market leader in local search with 364 mn visits during FY13 [Voice, SMS, mobile internet, PC internet]. JD earns its revenues by charging merchants a fee to list on its platform and places them preferentially in search results.

Just Dial Search Plus Service
In Dec-13, JD introduced the “Search Plus” service. These services are aimed at enabling Just Dial’s users to undertake several day-to-day tasks conveniently on a

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NetEase Vs TenCent Shift Competition to Online Education

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Online Learning is a Big Industry in Emerging Markets where Paid Apps Find Traction. China’s Internet Giant, Tencent recently released a special edition of its QQ product. The special version has added Tencent Class under QQ Group, allowing users to register and take online courses on Tencent Class. Tencent Class is the company’s online education platform. It offers free and paid online courses covering foreign languages, overseas test prep and professional skills development. Leading education service provider New Oriental also launched

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HANA Optimizations & Value Addition to CORE SAP Suite

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HANA In-Memory ERP OptimizationsMuch focus around HANA has been on the differentiated in-memory architecture and advantages the technology has over traditional relational databases, such as provided by Oracle. In fact, significant ripple has been felt by Oracle shares as HANA has become a proxy for innovation in database that ultimately could challenge Oracle’s dominance in database. In the context of the $30B database market, HANA, in theory, has the potential to be a large business. While it is early in the product’s development, we see little evidence that HANA can live up to this excitement.

HANA’s in-memory architecture is optimized for columnar operations and thus the first application was in the analytics space, specifically as the new foundation

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