Reliance Jio Infocomm

Reliance Jio 4G Subscriber Base Touches 40 Mn, Positioning as Digital Service Provider

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jio-digital-service-providerThe Executive management (including marketing and strategy heads) met with Analysts and discussed current on ground situation, near term execution strategy, strategic vision and market positioning over a 2-4 year horizon. Mukesh Ambani while he outlined his vision & road map suggested that Jio be positioned as Digital Service Provider and not as Wireless Operator.

Jio Subscriber growth has slowed; Welcome Offer could be extended. Jio’s Current subscriber base is round 40 Million [Chasing a Target of 100 Mn] If Jio is unable to achieve this target, there is high probability of extension of the Welcome Offer beyond Dec-16. However, there has not been any official internal communication regarding this. We note that back-end IT issues, poor consumer service and weak distribution network are

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Ambani’s RoI speak Decoded – More Jio4G Plan, Apps Subscriptions

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jio-4g-more-plansImmediately after the launch of Reliance Jio’s Plans, we justified on how these plans are to just test the waters of incumbents A-Vo-Id Telecom Lobby led by Airtel. We listened to Reliance Chief Mukesh Ambani’s AGM statement again where he mentions Jio is targeted to achieve high-teen returns (only generated by Airtel today). We thought for a while on how this can be achieved and it looks reasonably doable over the next 24 months.

Telecom Analysis today is all about Network Capacity Framework the findings of which seem to have been confirmed by Idea cellular the just in time execution master with

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Reliance Jio – Not just a 4G Carrier, A Complete Digital / Infotainment / Commerce Platform

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jio-digital-platformMukesh Ambani made a mark for himself in India in the early 90s when he persuaded his father Dhirubhai Ambani to go for backward integration in the booming petrochemicals and further took the dream ahead into Oil & Gas business. He was also the brain behind the erstwhile Reliance Infocomm now Reliance Communications managed by his brother Anil Ambani in a bitter separation during 2005.

Mukesh Ambani had the vision about Digital India and thus began his unraveling of the complete Telecom, Content, Infotainment, eCommerce and digital blueprint from his brains on to the strategists’ drawing board at Reliance. Jio’s entry in the telecom space is a vehicle to deliver content and services riding the world class

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How to get Jio 4G SIM Activated Guaranteed in 12 Hours ?

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Reliance Jio Infocomm launched Preview Offer of its Jio 4G VoLTE services for Free on Voice and Data until the 31st Dec, 2016. There was a mad rush to get Jio SIM Card to make the best of it by floating Wireless Consumers who switch to any operator who offers Freebies. India is per-dominantly (95%) a Pre-Paid Wireless market with bottom of the pyramid having no loyalty to any operator as they scout for deals. In this backdrop, Large Number of SIMs were issued, some sold by retailers in Black but the back end of Jio is unable to handle the mass activation as they have to process each and every Customers Application Form [CAF] Manually by digitizing the same.

On the 5th of September, they launched eKYC Platform in-line with Jio’s automation across all processes inside the company. We’d like to let our readers know how Easy and a Guaranteed process it is to get your Jio 4G SIM Activated within 12 hours, if you go for the Aadhar based eKYC.

Customers Need to Carry the Following:
1. Aadhar Card
2. Jio’s Coupon / Bar Code
3. SIM Optional [If you have already bought, else if it is available in Jio Store]

Step-1:Make sure your handset is compatible with Jio 4G. Go to the App Store and Download the My Jio App from Playstore and generate the Coupon / Bar Code as shown below. Take a Screenshot / Print

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Reliance Jio 4G Activating 1 Lakh SIMs Every Day, Reach 5 Mn Subscribers

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jio-4g-sim-activationTelecom Analysts conducted sales and distribution channel check to understand consumers’ response to RJio’s recently launched Welcome Offer, wherein users can access free pan-India voice and data services.

Jio 4G SIM Cards are currently distributed only via the Reliance Retail channel Only. Distribution in mom-and-pop and modern stores will be started in 15-20 days. RJio has mapped 2.5lac SIM distributors, and over the coming quarters, it is expected to reach closer to the current number of

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Jio’s 4G Plan Pricing to Mislead Airtel, Vodafone, Idea

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Jio Commercial Plans MisleadingReliance Jio announced it has filed tariff plans with TRAI. These would be applicable from 1st Jan-17, post-expiry of the free service offer, renamed as Jio Welcome Offer . Akash Ambani appears to have mastered the lessons of Chinese military strategist Sun Tzu’s The Art of War and has hit Airtel, Vodafone and Idea where it matters most – Voice Revenues which account for 75% of their Billing.

We do not think Jio’s plans would have a significant impact on mass mobile broadband data market with ARPU of Rs200 400, because (as per Jio media release), there are no monthly packs

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Jio Gets Aggressive to Push VoLTE SmartPhones

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Long Queues for JIO SIMsAkash Ambani managed Reliance Jio Infocomm has launched VoLTE service [Mobile Voice] on a unique ecosystem (850 + 1800/2300MHz) along with 4G Mobile Broadband. A very small number of smartphones will currently work on the Jio ecosystem (<5mn), as <3% of the smartphones have VoLTE capability. However, Reliance insiders say that, Jio has a large inventory of LYF branded phones. In order to encourage VoLTE penetration, we see the possibility of Jio subsidizing the LYF handsets, which may act as a catalyst for increased smartphone growth.

Currently there is awareness about 4G phones and consumers are demanding future ready smartphone (i.e. 4G over 3G), there

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Reliance Jio 4G LTE / Small Cell Deployment indicate Mobile Data Pricing at 50% Discount to Airtel

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Jio 4G LTE Small Cell DeploymentDue to increased demand in urban areas, a majority of the data rollout is happening through Small Cells. Compared to BTS, small cells costs 30% less to Huawei; however, small cells are selling at the same price vs BTS of nearly INR 1.0-1.2mn, including ancillary cost, due to higher demand. Small cells provide one-third of coverage compared to BTS but due to lower space requirements, they suit the urban network rollout.

Reliance Jio’s network investment and spectrum holdings provide it significantly higher capacity than existing operators, thereby allowing Jio to reduce data rates/MB to less than 50% of the current market pricing led by Airtel. The company’s investments are long term in nature, and not much in the way for short-term

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Reliance Jio Phased Launch in Next 3 to 6 Months

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Reliance Jio Launch IndiaReliance Jio Infocomm wishes to integrate 800Mhz Spectrum from Reliance Communications before launching commercial services in a phased manner spanning over the next 3 to 9 months. The next 2 months will see upscaled trials (beyond employees), to test scalability and coverage. Their biggest advantage is the pan-India 800 Mhz spectrum for LTE, while none of the incumbents are launching LTE on sub-Ghz spectrum.

Reliance Jio is unlikely to use the 2G/3G network of even roaming partners like RCOM/BSNL, their network coverage needs to be near-perfect

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How Akash Ambani is Positioning Jio Mobile Data LTE Offering for 1 Bn Consumers?

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Akash Ambani's Jio Mobile Data StrategyReliance Jio Infocomm launch still looks to be a few months away. This has been the ongoing dilemma for the past few years now, and the uncertainty is not helping anyone. Management attributed this to a combination of some more testing to be fully-ready for all data applications, being able to integrate 800MHz, etc.

What is Akash Ambani’s Mobile Broadband Strategy for 1 Billion Consumer Market ?
Jio is basing its approach on poor data speeds and low internet penetration in India, and expectation of high growth over the next 10 years in data traffic, especially video

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