Product Listing Ads (PLAs) are Google’s search ads that include richer product information, such as an image of the product, price and merchant info, without requiring additional text or keywords. When users search for an item, Google will automatically show the most relevant products along with the image, price, and product name. These PLAs now form the backbone of a user’s Google Shopping experience.
The Following Picture Shows Google’s New PLA laid out on the search result page which is contributing to Google’s Bottom line heavily, even in the Mobile Ads Format.