Citrus is building a 360-degree digital financial experience across transport (air, taxis, etc.), essential payments (utilities, taxes, insurance, etc.), discretionary payments (shopping, entertainment, etc.) and eventually to consumer credit and social transactions.
Payments have two components: merchants and consumers and the idea of Citrus is to own the transaction between the two of them. Citrus offers a complete payments stack: payment process, business layer and checkout.
Citrus now processes 0.5 mn transactions a day amounting to Rs10 bn in sales a month. FY2016 volume processed was US$1.6 bn. This makes them the second biggest company