Zomato launched online ordering, a significant revenue opportunity. Zomato recently launched its food ordering service in India. The service is currently live across 9,000 restaurants in 7 cities. In addition to the main app, It has also launched ‘Zomato Order‘ exclusively for online ordering. Online payment option is not available yet; Zomato Wallet is shown as ‘Coming Soon’. As of now, it is not doing any delivery in-house and is relying only on delivery by restaurants. Restaurants pay commissions of 7.5% to 15% per order – the rate varies based on the delivery rating provided by the user. Online ordering could be a significant revenue opportunity for Zomato; assuming 20-30k orders per day, average order size of Rs400 and 10% commission, revenues could total Rs300-450mn vs. Rs450mn of advertising revenues earned in India in FY15.
Foodpanda and TinyOwl are two key online food ordering services in India Foodpanda currently handles