Web 2.0

Zomato to Add 1 International City / Month – Raise More Funding

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Zomato Expands International MarketsZomato is the leading restaurant classified site in India. Started in FY09, it is currently present in 13 cities across India and reported revenues of Rs306mn in FY14 (vs. Rs114mn in FY13). Info Edge (INFOE IN) owns 50% stake in the company.

Zomato is present in 41 cities including 14 in India and 27 outside. It has 750 employees in total of which 300 each are in the content and sales teams and 60 in the technology team. Initially the content team develops the profile of restaurants in a city and only after scale is reached in terms of traffic the sales team starts the monetization process. So far, Zomato has reached sufficient traffic to start monetization in 7 of 14 Indian cities and FY14 also witnessed significant

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Music Streaming – Amazon Prime Onslaught on Spotify & Pandora

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Online Music Streaming WarOnline Computing Giant, Amazon launched Prime Music which provides its Prime members with unlimited, ad free access to more than a million songs at no additional cost to their Prime membership. Amazon Prime membership now includes free 2 day shipping, Prime Instant Video, Kindle Lending Library, and Prime Music, quite a lot of content for $99/year. Prime Music is likely to be featured on Amazon phones, which is expected to be unveiled few hours from now.

In terms of features and functionality

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YouTube Tops 20 Bn Video Views in May – Heads for $4.5 Bn Ad Revenue

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Youtube Latest Video ViewsGoogle’s Online Video Streaming Service YouTube doesn’t disclose any figures about Monthly Views. However, estimates from VidStatsX reveal that worldwide video views on YouTube in May 2014 was 20.8bn, Year-over-year growth in video views is ~100%. The total number of videos available on YouTube was 3.5mn at the end of May, this has been relatively stable year-to-date. The total number of YouTube subscriptions to Top 1000 publishers was 1.4bn at the end of May and

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3 Key e-Commerce eco-system enablers in India

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e-commerce ecosystem enablesIn a survey of around 25 industry participants such e-commerce companies operating in the fields of classifieds, online travel, e-tailing, mobile advertising, logistics, payment and data analytics, we found the Top 3 eco-system enabler for e-commerce to be grow leaps & bound in India as under.

Affordable mobile devices/tariffs
Declining smartphone prices, falling mobile data tariffs and improving 3G coverage will help accelerate the adoption of e-commerce in India. We expect the mobile opportunity in India to be bigger than fixed-line as many first time users of e-commerce will access the internet via a mobile device given the faster pace of smartphone penetration than PC penetration. As such, we expect

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MakeMyTrip – Business Verticals Review and Outlook

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MakeMyTrip Business Verticals MakeMyTrip (MMT) offers a comprehensive suite of travel and travel-related services and products. The company’s two primary lines of business are air ticketing and hotels & packages. Additionally, it provides rail and bus tickets, car hire, and ancillary travel services, e.g. travel insurance and visa processing.

Air Ticketing Business
The air ticketing business is primarily targeted at domestic travel within India and international travel to/from India. Over FY10-F13, MMT’s domestic air travel transactions have increased at 29% CAGR to 3.4m, whereas international travel transactions have risen at a 39% CAGR to 0.35m. MMT has real-time access to inventory of all major (full-service and LCC) domestic airlines

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List of All the IaaS from Amazon Web Services(AWS) Cloud Computing

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List of All Amazon Web Service Cloud OfferingsAmazon has pioneered Cloud computing by bringing infrastructure-as-a-service on a global scale to emerging start-ups, corporate enterprises and the public sector. Historically, Amazon Web Services (AWS) provided application developers with access to an innovative IT infrastructure platform on an as needed (or for rent) basis. Amazon’s offerings have expanded in both the infrastructure-as-a-service (Amazon Cloud Compute or EC2) and platform-as-a-service (more value-added applications/features) categories.

For a new project that we’ve undertaken we are going to use Amazon Cloud Offering and during the feasibility research we listed all the IaaS (Infrastructure as a Service) offered by Amazon Web Services for Scalable Cloud Computing and here we are sharing the same with our readers as

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Impact of Internet Advertising on Agencies / Other Industries

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Impact of Digital Advertising on Other IndustriesWe previously discussed on How Internet Advertising has Disrupted Traditional Marketing channels such as Paper / TV / Radio. Today, we’ll highlight the impact of Digital A&M on Agencies and other industries.

Impact on Media Owners
The move to online significantly lowers the barriers of entry for new potential competitors. Clearly, the most famous examples involve exciting tech-based start-ups — the Google’s, Facebook’s, Netflix’s of this world. We would also argue that the move by selected larger media conglomerates to own media channels in international markets (e.g. Discovery with Eurosport/SBS) is also perhaps a symptom of the same trend.

This is not a challenge for 100% ad funded media companies, but it is for those media companies that enjoy a dual stream of monetization in an analogue world, (e.g. print newspapers/magazines). For example, a regional newspaper may be able to defend a regional classified model online – this has

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How Digital Advertising & Marketing Disrupted Print / TV & Set to Overtake Offline Budgets ?

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Digital Marketing Advertising Distupting Older ModelsAs the Internet goes mainstream and customers spend more and more time online, marketing dollars continue to migrate to digital channels. This trend is not new and from the earliest days of the commercial Internet, unsophisticated banner ads and then search advertising gained traction and turned into large markets. Over time, Internet Advertising began to cannibalize offline marketing spend in areas such as print, radio, TV and other mediums, although offline marketing continues to dominate the marketing budget and digital channels make up well less than 50% of marketing and advertising spend.

As we look forward, we see a landscape that will ultimately drive digital marketing to be the primary channel, indeed in some countries in Europe and Asia, this is already the case where various

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Baidu Controls 72% of Chinese Search Market

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Baidu Search MarketBaidu’s recent development in search maintains solid growth. According to iResearch, PC + Mobile search captured 72% of the overall market. Mobile search underpins the growth of overall search with 160mn DAU (daily active users) in 1Q vs. 130mn two quarters ago. New functions have been integrated into the mobile search home page to provide users a more seamless experience. Customized vertical results on healthcare, eCommerce and education are now available on both PC and mobile. In terms of monetization, Baidu introduced a new bidding system that can target users in specific cities to generate higher ROI. Management expects mobile revenue to surpass PC later this year.

Baidu will continue its investment in five

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Just Dial Search Plus – Affiliate Marketing Model on Search Platform

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Justdial search Plus - Affiliate Marketing ModelJust Dial (JD) continues to dominate the search classifieds market given its significant scale in search requests and business listings, its customer first approach (making consumers come back again and again) and margin improvement led by a move towards mobile and scale benefits. JD is a market leader in local search with 364 mn visits during FY13 [Voice, SMS, mobile internet, PC internet]. JD earns its revenues by charging merchants a fee to list on its platform and places them preferentially in search results.

Just Dial Search Plus Service
In Dec-13, JD introduced the “Search Plus” service. These services are aimed at enabling Just Dial’s users to undertake several day-to-day tasks conveniently on a

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